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At Earthbaby, we’re dedicated to creating safe, natural and eco-friendly skincare for little ones and their mummas. We believe our babies deserve to grow up free from harmful chemicals and as parents, we should be just as mindful about what we put on our own bodies – because it can impact our little ones too.
Transparency is at the heart of what we do. We want you to feel confident knowing exactly what goes into the products you use, which is why we’re committed to complete honesty about our ingredients, processes and the thoughtful care behind every product we craft.
Your safety and your child’s well-being are our priorities. We’re committed to creating natural, toxin-free products you can trust and we believe in giving you complete insight into our formulations. Transparency isn’t just a promise - it’s our way of helping you make informed choices. Here’s how we do it:
Ingredient Integrity: What You See is What You Get
We carefully select each ingredient for its safety, efficacy and origin. How do we ensure you get the best?
Nature First: Most of our ingredients are plant-based and certified natural.
Clear Labeling: Every ingredient is listed clearly on our packaging and explained in simple terms on our website and on our bottles. We don’t use ambiguous words like “QS” or “Cream Base”. We bare it all 🙂
No Hidden Nasties: We promise ZERO sulfates, parabens, phthalates, artificial colours or harmful chemicals in any of our products.
The Truth is on the Label
With Earthbaby, you’ll never have to decipher confusing claims or misleading buzzwords.
Percentage Transparency: Many of our products are 97-99% natural, and we proudly display this information. Not just that, we also openly display which (and how much) synthetic chemicals are used – these are sometimes a non-negotiable addition when to ensure our products are safe for you. But rest assured, we choose those that are safe, minimally processed and only use them where needed.
Educational Tools: Coming soon! Explore our ingredient bot to understand the benefits of every ingredient we use – and what to avoid in skincare.
Behind the Scenes: How We Make Our Products
Our formulations are the result of skincare science and nature coming together. Here’s how it works:
Thoughtful Formulation: Every product is created with care by a team of experts (and parents!) who understand sensitive skin.
Sustainable Sourcing: We work with trusted suppliers to ensure ethical and eco-conscious ingredient sourcing.
Rigorous Testing: While we never test on animals, our products undergo dermatological testing to ensure they are safe and effective.
Open Conversations: Because Your Voice Matters
Transparency is a two-way street. If you have questions, we’re here to answer them.
Reach out via email or chat for personalized advice on the right products for your family.
Have feedback? We’re always listening and improving, thanks to you.