Our story

We know what you’re thinking.
Another “natural” skincare brand?
Here’s what makes us different — we actually prove it.

We tell you exactly how natural each product is — down to the decimal. Certified. It’s called % Natural Origin, and very few brands globally show it on their label. Because we believe you shouldn’t have to guess what’s touching your baby’s skin.

Why? Because “fragrance” isn’t one ingredient. It’s a cocktail of many, and it can irritate baby skin or disrupt delicate hormones.
Most brands use it to hide the smell of cheap synthetic ingredients.
We don’t need to — we use COSMOS-approved, food-grade preservatives and high-quality ingredients. So we let the natural aroma of ingredients shine through.

No perfume. No pretense. Nothing to hide.

Jiten didn’t set out to start a baby care brand.
He’s lived with eczema for years — and maybe that’s what quietly pulled him here. To build skincare that soothes, heals, and protects.

We’re parents too. We know when a baby arrives, life shifts. Suddenly you start questioning everything — the food you eat, the routines you keep, the habits you build, and yes, what goes on their skin. That’s the moment Earthbaby wants to walk with you — making those new, conscious choices simpler, safer, and more honest.

Because “natural” should mean something real. And at Earthbaby, it does.
🌿 nature inside — every bottle, every choice, every day.