Our story

At Earthbaby, we believe your skin also deserves to “eat” clean! 🌿 Our journey began with one simple truth: your skin is your body’s biggest organ—and it’s pretty absorbent. So whatever you slather on, goes more than skin deep. While synthetic chemicals are just the new kids on the block, our bodies have been vibing with nature for millions of years. That’s why we turned to nature-inspired skincare—because it’s not just safer, it’s downright smarter. 💚

Earthbaby started as a personal mission—one sparked by curiosity, love, and a whole lot of “Wait, what’s in this!?” moments. While taking a conscious-living course in Auroville, we (Divya and Jiten Grover) were hit by a big realization: the everyday choices we make—for our kids, our skin, even our shelves—really do matter. Especially when it comes to what goes on little bodies. Things got real when we picked up a “natural” sunscreen for our child… and found it packed with synthetic stuff. Around the same time, Jiten’s battle with eczema pushed us to dig deeper. What if nature already had the answers? So, we rolled up our sleeves. Blending Ayurveda, clean science, and loads of love, we began crafting skincare that’s gentle, safe, and truly nature-inspired. Earthbaby is our way of sharing that care—with parents who read the labels, ask the hard questions, and just want the best for their families.

"Nature Inside" means products crafted with pure, safe and gentle ingredients to honour the natural harmony of the skin, using what Nature has to offer, with minimal processing.

Nature Inside

At Earthbaby, we don’t do secrets or shortcuts. Every ingredient we use is listed in full—no sneaky “cream base” or “QS” hiding chemicals. And here’s the cool part : Earthbaby is among the few brands in the world that proudly share the Natural Origin % on every product—calculated as per the international ISO 16128 standard. Because when we say “natural,” we mean it. And we want you to see the numbers for yourself.

Even natural products can sometimes trigger allergies—everyone’s skin is unique! That’s why all Earthbaby formulations are clinically and dermatologically tested and verified to be non-irritant. And further, to be safe, we always recommend doing a quick patch test on your (or your child’s) elbow before full use. Better safe, always gentle. 💛

Your skin deserves better than a chemical cocktail masked as “freshness.” Artificial fragrances are linked to hormone disruption, skin irritation, and long-term health concerns. Most commercial brands rely on synthetic scents to cover up the odour of harsh preservatives and low-grade synthetic ingredients. Instead, we use COSMOS approved food-grade preservatives and high quality ingredients that are gentle, effective and let the natural aroma of real ingredients shine through. We got nothing to hide! Because when it comes to caring for delicate skin (especially your baby’s), less is more and natural is best.

We test on humans! We know our ingredients and hence confidently test our new products first on ourselves and then our family and friends. All our products are vegan except for Milk & sandal soap, Lipsticks which contain beeswax and Kumkumadi face oil which has goat's milk as one of its ingredients.

At Earthbaby, your child’s safety is our top priority—which is why we’re proud to be MADE SAFE® certified. This certification is one of the most rigorous in the world and ensures that our products are made without over 6,500 known or suspected harmful chemicals. Every ingredient is screened for impacts on human health, ecosystems, and the environment. That means when you choose Earthbaby, you’re choosing clean, worry-free care that puts your baby—and the planet—first. 🌍💚

Our Guiding Principles

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F14, Kushal Garden Arcade, 1A, Peenya Industrial Area, Bangalore 560058

Opening Hours:
MON to SAT: 9:00AM - 10:00PM
SUN: 10:00AM - 6:00PM

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Popular Products

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