Clean beauty isn’t a trend. It’s common sense. Why put coal tar pigments on your lips or parabens on your skin — especially when you’re pregnant or just had a baby? That’s why we make it simple: Kumkumadi Oil that nourishes, Damask Rose Water that refreshes, Natural Lipsticks that add colour without the chemicals. Gentle, effective, and safe enough that you don’t need to second-guess. Real beauty. Clean ingredients. Nothing more, nothing less.