Avoid a product where 100% ingredients are not revealed. Period! You are capable of understanding and have a right to know. Words like “Cream base” typically hide stuff.

Ingredients we believe should be avoided (read nasties):

Acrylates/Vinyl Isodecanoate Crosspolymer, Carbomer, Cetyl Pyridinium Chloride, Dimethicone, Distearyldimonium Chloride, Parfum/Perfume/Fragrance, PEGs, Petrolatum, Phenoxyethanol, Triethanolamine (TEA), BHT, Sodium Myreth Sulfate, Styrene Acrylates Copolymer, Sodium Laureth Sulfate (SLES), Sodium lauryl sulfate (SLS).

If the skincare product you are using is free of these, you can confidently continue to use it!
But if your product has any of the "nasties", you must try Earthbaby!

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Frequently Asked Questions

100% Natural Origin are common! These are minimally processed. After processing, 0% of synthetic chemicals are left in the ingredient. Many examples: Cetyl alcohol, Cetearyl Olivate, Coco Glucoside, Glycerin, etc.

It can happen! Please message us your ingredient on WhatsApp and we will revert with full details within 3 days. We have attempted to include all processed ingredients used by popular brands in India, specially for creams and shampoos. We are most grateful to receive requests to expand our database.

It's simple. Pick up any brand of shampoo or lotion that you currently use. Lookup the ingredients that sound like chemicals in our Decoder to check if they are safe for you and your child.

We have spent crazy number of hours of research! The idea is to genuinely help you make informed choices about your skincare. We'd love for you to use this tool repeatedly and share with your friends. So, yes. Its accurate. We flag something only when needed and not to unnecessarily scare you!

Oh yes, they are not the same. "Natural Origin" is a term coined by ISO 16128. It refers to a nature derived ingredient that's processed biologically or chemically. Loosely - a 100% Natural ingredient can also be tagged 100% Natural Origin. But not vice versa.

Natural ingredients can also occasionally cause irritation. We recommend a patch test before using any new skincare product.

Its of course your choice! But consider this: Your body is a product of millions of years of evolution. The chemicals in skincare products are only few decades old. And ever so often, new research pulls one up as an allergen or worse as a carcinogen. We believe it's best to use natural. It's also usually enough.

Natural Origin ingredients - especially the ones above 95% are minimally processed. They are processed to equip them with desired properties. E.g. Coco Glucocide (100% Natural Origin) is an amazing surfactant that replaces SLS. Its derived from Palm or Coconut oil. Perfectly safe to use for yourself and for children.